# identity.md

## Organization Overview
- **Company Name:** Just Jersey Goods
- **Mission:** To celebrate the natural beauty, diversity, culture, and attitude of the Garden State by curating and offering unique, quality handcrafted goods from over 200 New Jersey-based makers, thereby supporting local small businesses.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Features goods from over 200 New Jersey-based makers, supporting a wide network of local artisans.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
  - Paul Miller: Co-owner, Curator, Shopkeeper
  - Tina Bologna: Co-owner, Curator, Shopkeeper
  - [About Us: Our Story](https://www.justjerseygoods.com/pages/our-story#MainContent)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to celebrating New Jersey's unique character through its local food, art, and craft, fostering community support, and championing small businesses within the state.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a retail business curating and selling a diverse range of handcrafted goods sourced exclusively from New Jersey-based makers, providing unique gifts and supporting the local economy.
- **Location(s) and Geographic Presence:** Primarily focused on New Jersey, supporting local makers and serving customers interested in goods from the Garden State.
- **Key Partnerships and Affiliations:** Collaborates with over 200 New Jersey-based makers, forming a strong network of local artisan partnerships.